Attractive Vaasa -theme programme

We work towards making Vaasa a city of 100 000 inhabitants. We work for this by consistently increasing domestic and international employee attraction and retention, by increasing the number of available jobs, and by supporting industrial growth.

Theme programmes:

• The cross-administrative theme programmes compile and describe the central measures to implement the strategic steps, explicating on the related responsibilities, schedules, and indicators.
• Each thematic programme reports to a steering group that convenes regularly.

The two goals of the theme programme Attractive Vaasa: 

1. Population growth
2. Increase in the number of  workplaces

The theme programme’s measures per goal:

1. Population growth

• ​​​​​​​Design and implementation of attractivity and sustainability work
• Brand strengthening, marketing measures and joint campaigns
• Increase the awareness and attractivity of Vaasa among the Finnish-speaking population
• Increase the awareness and attractivity of Vaasa nationally and internationally
• Systematic advocacy and lobbying as well as investment in international marketing
• Development of a student cooperation model
• Attracting experts – “Vaasa talents” Talent attraction management
• Coastal residences
• Preparing for population growth in the service network
• Closer co-operation with neighbouring municipalities and Umeå
• Development plan for the city’s Leader areas
• Accelerate construction projects and create a diverse housing supply in Vaasa’s rural areas in Vähäkyrö and Sundom through zoning.
• Develop a vibrant and lively city centre

2. Increase in the number of  workplaces

• Promotion of activities: GigaVaasa and Invest In (+ Nordic Battery Belt)
• Emphasise business opportunities in green transition and carbon-neutrality
• Strengthen and duplicate the GigaVaasa cooperation model
• Employment ecosystem work, TE2024 preparation, promotion of workforce training
• Support the business environment
• Support Research, Development and Innovation (RDI) activities in a network-like manner
• Promote smooth transportation links and Kvarken connections
• Involvement of the City Group and strengthening of the joint dialogue with local small and medium-sized businesses
• Business impact assessment and business-friendly decision-making